For most business owners, viral content is highly desired to boost their marketing campaigns and increase conversions which can ultimately pave the way to success.
However, creating a viral video is a hard task. It’s important to note that with every viral video success, there are hundreds of videos that failed. There’s really no easy and guaranteed way to propel your videos to stardom.
Fortunately, there are ways you can transform your content marketing strategies to improve the chance of viral success. Here’s a comprehensive article about the essentials that will help your videos go viral.
8 Essential Tips to Create a Successful Viral Video
1. Keep It Short
Human attention spans are getting shorter everyday. According to a survey conducted by Ad Age, 33% of viewers stopped watching a video after 30 seconds, 45% at the one minute mark, and 60% by two minutes.
Due to this, people are more likely to watch short videos. These tightly packed but still informative videos are easily accessible in different social media feeds to convey your brand message in the quickest way possible.
2. Be Direct to the Point
Before you create a video intended to be viral, you should determine the specific topic you want to talk about and focus solely on that single message. Keep your content simple, clear, and direct to the point. With these qualities in mind, expect the audience to fully understand your intended brand campaign.
3. Know the Right Format
You should optimize your video for social media sharing. However, it’s important to know the right format to maximize the success of a viral video.
Take into account the way people watch a video. For instance, people are 1.5 times more likely to watch video on their mobile phones so you should produce mobile-optimized videos that can instantly capture the user’s attention.
Furthermore, different social media platforms require a unique approach appropriate to their feeds. Instagram has reported that 85% of Facebook videos are watched without sound, while 60% of Instagram Stories are watched with the sound on.
Did you know? 92% of the users watching a video on their mobile devices will share it with others.
4. Create a Catchy Title
A video won’t be successful without a powerful headline. You can give essential insight to what your video is all about with your title. You should make it as catchy and attention-grabbing as possible to elicit a strong emotional reaction. This can ultimately make people click and watch your video.
5. Use a Branded Thumbnail
You should create a thumbnail for your video as this is the first thing people see in social media platforms that don’t utilize autoplay. Use a unique and branded thumbnail to capture the essence of the video and demand a click from the audience.
Tip: Avoid using texts in your thumbnail as it can be unreadable on certain formats and screens.
6. Focus on Value
It’s important to avoid a promotional approach. Do not talk about the price, features, and benefits of your products. Focus instead on raising brand awareness and providing valuable content that should be both entertaining and informative.
After all, a viral video’s main goal is to tell an engaging story that triggers an emotional response from your audience. This will make them more likely to invest in your business.
7. Consider Your Timing
You should create videos that can keep up with current events to stay relevant to your intended audience. For instance, incorporate pop culture topics or existing Internet memes to increase the chances of your video being watched by those who are already interested in the specific topic.
8. Stay Active
The video marketing process should not end once you’ve clicked the “Upload” button. You should still pay attention to your video after sharing it. Study and interpret all the data and feedback your viral video has received in order to create a better targeted and even more shareable content in the future.
With these things in mind, you can know your audience better and exceed their expectations leading to favorable conversions towards your brand.
Why You Should Consider Viral Video Marketing
The appeal of a viral video can bring many advantages to a marketing campaign. This is the reason why most businesses could not resist producing all kinds of videos with the objective of getting them to be viral. Take a look at these following benefits you can reap with the use of viral video marketing.
1. Cost-Effective
You can easily produce a viral video marketing campaign at an affordable price. You don’t need to invest in state-of-the-art video equipment, use complex editing techniques, and even go to exotic locations. As a matter of fact, some of the viral videos on the internet were simply captured using a smartphone in the comfort of one’s residence.
Take this as an example and shoot a simple video that shows what your brand is all about and enjoy an increase in profits when it goes viral.
2. Rapid Business Growth
Most businesses hustled and survived through many failures before achieving the growth they wanted as it’s usually impossible to achieve success in your business overnight. However, with viral videos, you can actually make this possible as your business can experience explosive growth in a short amount of time.
3. Media Exposure
You can take advantage of the fact that a viral video can be easily shared as it’s usually short, simple and informative. As a result, you can get good media exposure and people are more likely to talk about your brand and message which ultimately benefits your business.
4. Great Branding Strategy
You can create viral videos to indirectly promote your products and services in a creative way. Through the use of video, you can keep your target market hooked with an element that people can like and relate to. Overall, it can improve your branding strategy and pass your message across.
5. Made for a Specific Market
You might notice that many commercials are not only generic but also clueless about its target market. Fortunately, you can avoid this with viral videos as they are always produced with a specific audience in mind. If successful in relating to its intended audience, you can enjoy an increase in your brand conversion.
6. Fast Lead Generation
Aside from giving you tremendous sales, you can also benefit from the fact that viral videos can have a huge impact on lead generation as people usually gravitate towards trending topics. You should remember that people might not always be ready to invest in your brand just yet but they can surely keep your business in mind when they are decided to make a purchase.
7. Increased Credibility
When your video marketing strategy goes viral and recognized by people, you can enjoy both trust and acceptance from a new audience. You can easily grab their attention and as a result, they are very much willing to try out your services or products.
Viral video marketing can ultimately boost your campaign and increase conversions. And while there’s no easy way to create a viral video, you can still take advice from video experts like Mustasa Republic, a creative multimedia agency in the Philippines, to help move your brand forward. Contact us today to learn more!
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