Have you recently become the proud founder and owner of a startup? After gathering a dedicated team and setting up your headquarters, you might wonder how to best use your capital to get off the ground as soon as possible–one option that crossed your mind is video productions.
You might be having second thoughts because of budget concerns related to the cost of video production. However, putting off the idea for now isn’t the best thing to do.
As risky as it sounds, your startup will fare much better if you go for that first video production. You’ll thank yourself for taking the plunge later on! Check out these 10 reasons to invest in a video production for your startup.
10 Awesome Reasons to Invest in Video Productions for Your Startup
1. You Can Catch Customers’ Attention More Easily
If you could opt between a block of carefully-written text and a twenty-second video, which one would be more likely to grab your attention? Don’t be ashamed if you’d rather go with the video–59% of executives say they’d pick that too, a study by Wordstream reveals.
A good brand video is one of the most effective marketing tools around. Some videos stand out by bringing good visuals and a dash of entertainment into the mix. As a result, websites with embedded videos enjoy 200%-300% more unique visits than websites without videos, according to Sparkworks Media.
2. You Can Introduce Yourself to a Vast Audience
Stirring up buzz around your brand is important for any startup to survive. It’s a good thing video productions are perfectly suitable for boosting brand awareness!
The sheer number of people who watch video regularly might stun you. Over half a billion people watch videos on Facebook every day, according to Forbes. Videonitch also found that YouTube gets 30 million visitors daily. And regardless of social media platform, ⅓ of the average user’s online activity is spent watching videos as stated by Wordstream. Imagine how many of these regular users could be future customers or brand advocates!
3. You’ll Get Your Site on the Two Biggest Search Engines in the World
Again, video productions on your site can keep visitors around for up to six minutes. This means your site will have a lower bounce rate.
Google happens to favor websites that have both videos and low bounce rates. So, using a video on your site can get you a higher ranking on the largest search engine in the world. Your site will be much easier for potential customers to find.
A video can also help you become visible on YouTube. Given that YouTube comes in as the world’s second-largest search engine, you need to build your online presence there as well!
Video productions uploaded to YouTube can also serve as external agents, or marketing tools that are based outside your website. If YouTube users stumble across your video while browsing, they can follow the video to your website to find out more about what you have to offer.
4. You’ll Find it Easier to Keep Customers Interested
Customers will hang around a pure text website for a maximum of 57 seconds, according to Moovly. But put up videos about your startup, and you’ll keep your visitors interested for up to 6 minutes!
Take advantage of this by adding an effective call-to-action to the end of your videos. From there, you can direct your audience to the product pages on your site.
5. Your Customers Will Understand Your Message More
Research has confirmed that humans now have an average attention span of eight seconds, shorter than that of a goldfish (9 seconds). In other words, you only have eight seconds to engage your customers before you lose them.
You can guess that pure text won’t work very well here. To get your startup’s message across, you’re better off using a video production instead. A single video can appeal to several senses in a shorter amount of time for higher retention.
For one, humans can process visuals 60,000 times faster than they can process text. Chances are this is why 79% of consumers say they’d prefer learning about a new product through a video instead of a wall of text, according to Business 2 Community.
6. Your Customers Will Find You More Trustworthy
When you put up a video production, you reveal that your brand is more than a logo and a manual. Your brand gains a face and a voice which customers can comfortably interact with. And if you go for a video demonstration, you can answer customers’ questions and alleviate doubts about your products.
A study by Animoto provides a glimpse of how videos are integral to building customers’ trust in your company:
- 58 percent of respondents view companies with brand videos as trustworthy.
- 71 percent of respondents gain positive impressions of brands that produce video content.
Ultimately, a video production creates transparency by giving viewers a peek at the driving force behind your brand.
DID YOU KNOW? Dollar Shave Club CEO Michael Dubin was keen on an “irreverent,” not-so-serious voice when he released his startup’s very first ad in 2012. “Our Blades are F***ing Great” quickly took off, raking in 12,000 orders for the brand within the first 48 hours.
7. You Can Win Your Customers Over More Easily
Worried that you’ll end up with countless site visitors but zero actual customers? Video productions can help you bridge the gap between views and conversions. Check out these numbers:
- According to research by Insivia, 90% of users say that they found product videos helpful when making decisions about what to buy.
- Furthermore, 84% of site visitors are likely to purchase from a given brand after watching a product video, according to Business 2 Community.
- 79% of people surveyed for Wyzowl’s Video Marketing Statistics 2019 stated that brand videos convinced them to purchase software or an app.
8. You’ll Bring In Awesome ROI
If you want to put up a high-quality video production on your site, you can expect to shell out a decent amount of money. However, your investment will pay off greatly with marked jumps in site traffic and conversions.
Curious about what the rest of the marketing world has to say? The same Wyzowl report stated above reveals that 83% of marketers are happy with their video productions’ return on investment. On top of that, 99% of marketers will continue to use videos into the next year, with 88% willing to spend even more on video than they did in previous years.
It also helps that online video editing tools and freeware are becoming more advanced and more affordable. You won’t even need to borrow an expensive video camera to shoot raw footage anymore, because your smartphone might already be powerful enough for the job!
9. Your Video Can Bring In More Engagement
It’s definitely a good sign for your brand if you’re bringing in more likes and shares. Fortunately, videos are a tried and tested marketing tool when it comes to increasing engagement!
The best brand videos are easy to view, incredibly informative, and very, very shareable across social media platforms. And more shares can certainly equate to more views, likes, and further shares! Take a look at these figures:
- Research by Tubular Insights finds that branded videos on Facebook brought in 257% more views while branded videos on YouTube got 99% more views within the span of a year.
- In the same Wordstream article cited above, social video gets shared 12 times more than text and images combined.
- 92% of consumers on mobile devices tend to share videos with others.
- Video productions also have their place in email marketing! Embed a video in your email, and you’ll see 5.6% higher open rates and 96% more click throughs.
10. Your Customers Will Actually Be Looking for Videos From You
Yes, you read that right. If the immense return on investment isn’t enough to convince you to invest in video productions for your startup, then your customers’ clamor will do the trick.
Nearly half of all Internet users look for videos related to a brand’s products or services before finally visiting a store, according to a study by Google. Animoto has also found that 64% of correspondents find brand videos helpful when it comes to learning about a certain brand they plan to purchase from.
Your customers will appreciate it if you’re able to give them just what they’re looking for. Better start planning out those explainer videos for your flagship products!
After reading these 10 reasons, you might be itching to put out a video production or two for your startup. Be sure that you come up with a professional-looking video production that captures the quality your brand promises. Then, sit back and watch your startup take off!
Looking for some extra help to produce an awesome video for your startup? Feel free to inquire with the professionals of Mustasa Republic. Our creative masters have all the expertise to guide you through each step of video production. We can even lend you a hand with making your new video production a hit across your startup’s social media platforms. Contact us today to get started!
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